Overview
Adelaide-based NDIS provider, rebranding under a new name with nothing built. I handled everything: logomark, logotype, colour system, and a six-page Framer website with CMS, custom components, and a site-wide accessibility feature.
desktop
Mobile
Brand Identity
Started from the client's initial logomark sketch. Refined the geometry, developed options, set the logotype, adjusted kerning. Extended the three-colour palette with a lighter pink tint and a gradient treatment as a foundation for future brand growth.
#2F4858
#E94E77
#FF8AA2
#FFE6EB
CMS & Dynamic Content
Homes, services, and team connected to Framer CMS, each with detail pages that populate from a single entry. The client adds new content themselves without touching any code. Ran a handover session before launch, they've managed it independently since.
Interactivity & Custom Components
Custom hover component on services reveals detail on hover and tap. Auto-advancing hero slideshow. FAQ accordion. Contact forms at multiple points throughout.
Accessibility
Custom site-wide text resizer built into the nav. One click scales text up or down across the entire site, no refresh needed, persistent across pages. Built with AI-assisted custom code integrated directly into Framer.
This feature came up directly when consulting with the stakeholders on priorities. In a sector where your visitors might include elderly family members, carers, or people with low vision, it's the kind of detail that matters — and the kind of thing a lot of agencies building in this space overlook.
Imagery & Visual Consistency
All images generated in Midjourney with a custom style profile agreed before production. Gradient maps applied to match the brand palette, grain added to remove AI banding and reduce file size.
SEO & Technical Foundations
Foundational SEO implemented as standard: page titles, meta descriptions, OG images, sitemap, and robots.txt. Domain connected via GoDaddy.
What Was Delivered
Client Feedback
"Finbar was great to work with from start to finish. He took the time to understand what KinAya needed, communicated clearly throughout, and delivered something that felt cohesive — the branding and website genuinely felt like one vision. The accessibility features he suggested, like the text resizer, showed he was thinking beyond just aesthetics. Handover was smooth and we felt confident managing the site ourselves after his walkthrough. Highly recommend."
— Aryan Sareen, KinAya