Lows Design and Build

Brand IdentityWeb DesignEnvironmental Graphics2023

The mark

I refined the client's own sketches into a scalable geometric mark, then set a typeface and colour that hold up in print and on screen.

Lows Design and Build logo, geometric scalable mark refined from client concept sketches
The geometric mark, refined from the client's concepts.

Bromley FC sponsorship

The real test was a football club. The mark went onto matchday kit and a pitch-side LED banner, where it had to read from across the stadium.

Lows Design and Build Bromley FC sponsorship, brand mark on football club materials and kit
The mark on club kit and matchday branding.
Lows Design and Build Bromley FC LED pitch-side advertising banner, brand at stadium scale
Pitch-side LED banner, brand at stadium scale.

On site

Closer to home, the same brand wraps the hoarding around a live construction site at street scale.

Lows Design and Build site hoarding, brand identity on construction site fence at street scale
Site hoarding on construction fencing.

ROLE

Sole designer. Refined the client's sketches into a scalable geometric mark, selected the brand typeface, set colour for digital and print. Applied across Bromley FC sponsorship banners, site hoarding, social icons, the website and a vehicle wrap.

PROBLEM

Lows needed a brand that could hold up anywhere: a football club sponsorship banner, a vehicle wrap, a website. The mark had to be readable at every scale and in every production environment.

OUTCOME

Strong growth in workload since launch. The Bromley FC sponsorship pulled real results.

SKILLS

Brand IdentityLogo DesignWeb DesignEnvironmental/Vehicle GraphicsBrand Applications

OPEN FOR WORK

finbar@finbar.studio
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