The Moment You Realise
Outcomes
The campaign ran across multiple windows in 2022 and 2023, timed to periods of lower organic search demand. When search interest in shared ownership dropped from peak, paid and social activity picked up the gap.
December 2023 results, year on year
Source: Similarweb
ROLE
Solo motion designer and campaign producer. Sourced and selected stock footage, built and animated every motion graphic template in After Effects, adapted Share to Buy brand elements, and shipped the full asset library.
PROBLEM
Share to Buy needed an evergreen social campaign that hit a specific emotional beat: the second someone realises shared ownership is within reach. It had to work across every major social format and channel.
OUTCOME
Campaign ran across 2022 and 2023 windows. December 2023 year on year: new registrants +19.7%, page views +1.5%, property enquiries +3.4%.