Copper Company

Brand IdentityPackaging Design2023
Copper Company rum bottle, staged product photography showing the final label design and brand identity

On the bottle

The monogram does the heavy lifting on pack. The front label keeps it to the mark and the name; the back carries tasting notes over the repeating pattern, built from the same geometry as the logo.

Copper Company rum bottle front, monogram label at print specification on amber glass bottle
Front label, monogram at full print spec.
Copper Company rum bottle back, secondary label with tasting notes and repeating monogram pattern
Back label, tasting notes over the repeat pattern.

Print-ready artwork

The label as a flat net, set up for production with bleed and crop marks so it could go straight to the printer.

Copper Company label flat net, print-ready label design showing full bleed and artwork at flat view
Label flat, artwork with full bleed and crop marks.

On social

A short run of launch photography, graded to the copper-and-dark palette so the feed reads as one piece with the pack.

Copper Company Instagram post 1, brand-consistent social photography for rum product launch
Launch product photography.
Copper Company Instagram post 2, lifestyle photography with brand copper and dark colour treatment
Lifestyle shot in the brand grade.

ROLE

Sole designer. Built the full brand: monogram logo, repeating pattern for packaging and brand applications, guidelines, print-spec packaging and social photography.

PROBLEM

The Copper Company was being built from scratch: name, identity and packaging all needed to line up. The mark had to stand out on shelf and translate into a pattern that could wrap across packaging and brand touchpoints.

OUTCOME

Client happy with the final output and the brand reading consistently across every touchpoint.

SKILLS

Brand IdentityLogo DesignPackaging DesignPattern DesignBrand Guidelines

OPEN FOR WORK

finbar@finbar.studio
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