Nimbus Coffee Co.

Brand IdentityPackaging Design2024
Nimbus Coffee Co. packaging mockup, branded coffee bags showing the cloud-inspired mark and earthy palette

The mark and palette

A cloud-formation mark with an earthy palette that nods to roasting terrain. The logotype is set to sit calmly beside it, warm rather than precious.

Nimbus Coffee Co. logo, cloud formation mark with logotype in earthy brand palette
The core logo and logotype.
Nimbus Coffee Co. brand creative, logo and brand identity applied to digital social asset
The identity on a digital touchpoint.

Packaging

A modular label that scales across bag sizes and blend types, so a new release is a quick change rather than a redesign.

Nimbus Coffee Co. packaging system mockup, modular label design on multiple coffee bag sizes
The packaging system across bag sizes.

In use

The type hierarchy carried through to the wider brand creative.

Nimbus Coffee Co. brand creative 2, secondary digital asset with typographic brand system
Typographic hierarchy in use.

ROLE

Sole designer. Built the core logo, typography, palette and brand system. Applied across business cards, packaging, merchandise and digital.

PROBLEM

Nimbus wanted to feel handmade and warm without tipping into fussy or cold. The identity had to hold its own on specialty retail shelves and scale into online sales, pop-ups and whatever came next.

OUTCOME

Brand system delivered across the initial set of touchpoints.

SKILLS

Brand IdentityLogo DesignPackaging DesignTypographyBrand Systems

OPEN FOR WORK

finbar@finbar.studio
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